Carina Chaz grew up in a Los Angeles household well-versed in the clean beauty and wellness industry. In her adolescent years, Carina spent time experimenting in her family’s laboratory mixing various concoctions. In her teen years, she focused on assisting in creating a youthful approach to the high-end parent company, LaNatura. Although the facility primarily focused on natural body products, Carina’s interests always swayed towards scent profiles.

Her passion for clean products and a healthy lifestyle greatly influenced Carina’s desire to create complex, sophisticated scent profiles for conscious consumers like herself. With the motto that “clean beauty can be cool beauty”

DedCool was founded & created in Los Angeles in 2016. At 21, founder, Carina Chaz created her DedCool line as an extension of her passion for cologne, masculine scents, and green beauty. As fragrance is an essential part of one’s identity, Carina believed in only creating scents that were composed of the highest quality + natural ingredients. The brand DedCool disrupts the world of fragrance by creating a line that is Uni-Sex, Vegan, Cruelty-free, non-toxic scents with a naturally chic edge. DedCool is making its mark in the beauty world, changing the way we view and shop for fragrance.