Manasi 7 is a sustainable cosmetics brand from Stockholm, Sweden. It was founded upon its seven core values: 

1. Slow: small-scale production at a sustainable pace to minimize water consumption, environmental impact and waste. 
2. Select: a curated selection of chic, high-impact shades made with a high-quality collection of ingredients ensures that the makeup looks as good as it feels. 
3. Pure: Manasi7 offers beauty products with ingredients that are grown ethically, sustainably and in harmony with the environment. They are highly concentrated and contain no unnecessary fillers or additives and less water. They are always free from alcohol, BHA and BHT, bismuth oxychloride, canola oil, carrageenan, citric acid, cottonseed oil, DEA, TEA, MEA & ETA, formaldehyde or formaldehyde-releasing ingredients, gluten, GMOs and its derivatives, heavy metals*, lanolin, maltodextrin, milk and its derivatives, mineral oil, nano, palm oil and its derivatives, parabens including those in fragrance blends, peg (polyethylene glycol), peanut oil, phatalates, propylene glycol, safflower oil, silicones/siloxanes and its derivatives, SLS & SLES (sodium laureth/lauryl sulfate), soy and its derivatives, sunflower oil, synthetic ingredients (raw materials/antioxidants/SPF/fragrance blends), tricoslan, wheat and xanthan gum. Never tested on animals.
4. Natural: Raw materials and natural preservatives extracted from minerals, wild plants and flowers, carefully selected for their quality, colour and scent. Minimally processed, a high level of purity facilitates the preservation of natural moisturizing and nourishing properties.
5. Simple: A conscious collection of essential multifunctional beauty products for an effortless everyday makeup routine. Designed to be used individually or mixed to create endless possibilities. Their carefully selected collection of timeless beauty products can be used by everyone on a special occasion or incorporate it into the daily makeup routine. Our inspiration is each and every individual and their own personal style. The products can be worn in limitless ways, independently or combined. These harmonized shades will become your essentials and they take the guesswork out of choosing what shades to wear together.
6. Symbiotic: Merging the high performance and colour pay-off of conventional beauty products with the nourishing and healing properties of natural, wild harvested and certified organic ingredients. Carefully selected biodegradable formulas organically decomposed back into the earth.
7. Contemporary: Inspired by nature and personal expression creating a timeless selection of shades, finishes, and textures to promote the pleasures of organic beauty. Soft earthy tones combined with a flush of modern hues for the desired impact.