"Coast is inspired by the feeling you get when you're on vacation. You know it. You're relaxed, full of gratitude and basically invincible. And it shows. You've got effortless beach hair, a tan that gives you that healthy glow (even after one too many margaritas the night before) and you can't stop smiling. Life is good.

Our goal in starting Coast was to bring these feelings back to everyday life. We set a mission to make sure that, by delivering healthy, beach inspired hair through a natural hair care collection, we could make you feel as good all year round as you do on vacation. But why stop there. We also want you to feel great about the products you're using.

We crafted our collection to be potent and effective. Our products are built to offer the most benefits for the least amount of effort, using natural ingredients, so that they’re safe for you and our beautiful planet."

- Melissa Bailey, Founder